It was a publicity stunt that did exactly what it was intended to do. Most of the fanboys (myself included) were completely invested in the shared universe. It was the height of the 90s with the comics industry using gimmicks and over-the-top hype to maintain sales, but I remember it being a time when anything was possible. I got to see the characters that I grew up with in the same pages -- and then merged into totally new versions! They were full of Easter Eggs, littered with puns, and missing any real storytelling substance, but they were fun. They were flashy with unexpected appearances of brand-new characters. They were recognizable without decades of back-story. They were superhero comic books for superhero comic book fans.
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